Creating an interactive decision tree for Kasasa Care, offering various insurance products direct to consumers, proved to be an exciting design venture. Utilizing the powerful capabilities of Ceros, a cloud-based platform for creating interactive content, I embarked on a two-month journey to craft an engaging and informative interactive design piece. Collaborating closely with the copywriter, we brainstormed ideas and discussed potential designs to execute the project seamlessly. Integrating the decision tree within the existing website posed a challenge, as I was unfamiliar with Ceros at the time. However, with the help of training videos, support from colleagues experienced in the platform, and direct assistance from Ceros, I overcame these challenges and learned to navigate the platform effectively. The resulting decision tree proved to be a success, impressing the VP of Marketing and being featured in several presentations. Additionally, it garnered high engagement rates, showcasing its effectiveness in helping customers determine the best insurance fit during open enrollment. Overall, this project pushed my boundaries and allowed me to acquire new skills while delivering a satisfying outcome for the stakeholders involved.
Role:
Interactive Design
Client
Kasasa
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